Hey, I’m Tori—
Your new social media bestie!
Welcome to your one-stop shop for fun, authentic, and personalized Social Media Content Creation and Management.
I am an experienced professional with a diversified skill set in the digital and social media space. As a former small business owner and seasoned online content creator, I truly know my trade and understand the day-to-day demands of the ever-changing social landscape. I know that social is not everyone’s cup of tea; it can be very time-consuming and downright overwhelming sometimes.
Let me take the heavy lift of social off your shoulders so you can get back to what you love!
I help brands, creatives, and everyday moments shine on social media by creating fun, engaging content that grows your presence, connects with your audience, and turns followers into a real community.
Basically, I help you transform your social media game.
Don’t have time to manage your social media accounts? I got you. Overwhelmed with keeping up with the latest social trends? Still got you. Need engaging and original content to post on your social channels? Again, I got you! This is where I come in.
My ultimate goal is to support brands and individuals, by taking the heavy lift of social media off your shoulders, so that you can get back to focusing on what really matters. I am committed to building your social media presence because I was once in your shoes, too. I know how important your small business is or life’s biggest moments are and how much work it really can be to capture everything. I also can relate to your enthusiasm, and I take pride in my work—I am truly passionate about social media, supporting small businesses, documenting special events, and helping others succeed. And, that my friend, is why I started my freelancing journey in the first place.
Let me grow and transform your social media presence, so you can get back to focusing on what really matters—being present and in the moment!
At A Glance.
At A Glance.
2013 - 2017
After Graduating High School
I went to business school and got my Bachelor of Science Degree
I’ve always been a very passionate person with an entrepreneurial spirit, so it was no surprise when I decided to attend the Rohrer College of Business at Rowan University. I learned about all the different components that help fuel a business—marketing, accounting, finance, etc. In 2017, I graduated from Rowan with a Bachelor of Science in Entrepreneurship.
2015 - 2019
During & After College
I started my YouTube Channel, Trending With Tori
During my sophomore year in college, I started my own YouTube channel, where I posted lifestyle content. By doing so, I applied the marketing tactics that I learned in my business classes to better promote and grow my channel to a following of over 30,000 supporters and over 1.6 million total channel views. I had the opportunity to work with major brands, such as Covergirl, Charming Charlie, Pixie Beauty, & more!
Since 2018
Full - time Corporate America
I started my professional career in marketing
My interests and knowledge in various social media channels led me to start my career in the digital and social media space. With a handful of years working in corporate America, I’ve gained professional work experience in various industries, and I have diversified my marketing skills. I am skilled in original content creation, social trends, social media management, paid influencer campaigns, social ads, copywriting, & video editing. Overall, my work experience has helped shape me into the marketing guru that I am today.
2019 - 2021
The launch of my first business
I opened Sweet On You Boutique
Through my experience online, I developed a passion for fashion trends and inspiring others. In 2019, I followed my heart and opened my online clothing company, called Sweet On You Boutique, alongside my 9-5. I ran that business with the goal to inspire women to feel confident and make life sweet. I pursued my vision for a few years, but I eventually left that venture to hone in on myself, my passions, and my career.
2023 - Today
My transformation
I started Trending With Tori, Social Media Marketing
After some time and big life changes, I finally had my “aha moment” and now know what it is that I am called to do. My passions for entrepreneurship and helping others have aligned with my skills and talents in social media, and I have regrown into this next version of myself, as a Social Media Marketer. Today, I get to work alongside of like-minded and passionate entrepreneurs and creatives to help them transform their social media presence. I’ve experienced a variety of jobs and ventures, but nothing feels more fulfilling than knowing that I get to support others in their journey toward building their dreams or documenting life’s special moments.
What You Get When You Hire Me
I am PASSIONATE about supporting brands and creatives.
AKA I care about this work! As a former small business owner and content creator, I know how much it means to you to have a good online presence. I also know how much work goes into creating good content, so I genuinely want to help you reach your social media goals and aspirations.I am EXPERIENCED in social media marketing.
Especially when it comes to original content creation and management. From my own personal experience of growing my YouTube channel and online boutique to my diverse professional experience, I have been doing this type of work for several years now. I know what it takes to grow a social following and increase brand awareness. I am DEDICATED.
If I tell you I am going to do something, I will do it. Period. I take pride in my work, so I will always put forth my best possible self during any project that I work on. I don’t take it lightly that you are trusting me with such an important part of your business or special life event. I am committed to your social media success. I am GENUINE.
Others would describe me as authentic and real. When you work with me, it will feel like you are working with someone you know. I like to treat those I work with like how I would treat my friends. I am your advocate. I want the best for you, and I got your back. I will listen to your social wants and needs, and I will also give you honest feedback when necessary.I will make the process FUN!
I am not a super professional, “know it all” corporate lady. I’m actually a very casual and down-to-earth person, who encourages collaboration. We will most definitely share some laughs during content captures and strategy sessions. Social media is meant to be fun, and I’ll make sure we keep it lively! 
